1. Benefits to Consumers and Society

(i) Competitive price/discounts/waive offs,

(ii) Flexibility,

(iii) Wider outreach.

(iv) Interaction with consumers,

(v) Employment potential,

(vi) More options and choices and Customised products,

(vii) Quick and Timely delivery (digitised products),

(viii) Facilitate e-Auctions and e-Tenders,

2. Business Organisation:

(i) Facilitates ‘pull’ supply chain management,

(ii) Competitive advantage over competitors,

(iii) Gradual decline in the cost of operations,

(iv) Proper time management and support business processes, and

(v) Expands the marketplace to national and international markets,

(vi) Small firms co-exist with big firms (win-win).