Basis of distinction |
Traditional business |
e-business |
Ease of formation |
Difficult |
Simple |
Physical presence |
Required |
Not required |
Locational requirements |
Proximity to the source of raw materials or the market for the products |
None |
Cost of setting up |
High |
Low as no requirement of physical facilities |
Operating cost |
High due to fixed charges associated with investment in procurement and storage, production, marketing and distribution facilities |
Low as a result of reliance on network of relationships rather than ownership of resources |
Nature of contact with the suppliers and the customers |
Indirect through intermediaries |
Direct |
Nature of internal communication |
Hierarchical - from top level management to middle level management to lower level management to operatives |
Non-hierarchical, allowing direct vertical, horizontal and diagonal communication |
Response time for meeting customers’/internal requirements |
Long |
Instantaneous |
Shape of the organisational structure |
Vertical/tall, due to hierarchy or chain of command |
Horizontal/flat due to directness of command. and communication. |
Business processes and length of the cycle |
Sequential precedencesuccession relationship, i.e., purchase - production/ operation - marketing - sales. The, business process cycle is, therefore, longer |
Simultaneous (concurrence) different processes. Business process cycle is, therefore, shorter |
Opportunity for physical pre-sampling of the products |
Much more |
Less. However, for digitable products such an opportunity is tremendous. You can pre-sample music, books, journals, software, videos, etc. |
Opportunity for interpersonal touch |
Much more |
Less |
Transaction risk |
Low due to arm’s length transactions and face-to-face contact |
High due to the distance and anonymity of the parties |
Nature of human capital |
Semi-skilled and even unskilled manpower needed. |
Technically and professionally qualified personnel needed |
Ease of going global |
Less |
Much, as cyber space is truly without boundaries. |